A look at how fundraisers can use a sustainability scorecard to keep track of their fundraising efforts; and a look at some uncommon criteria to include to improve your efforts.Read More
Demystifying the Language of Advancement
In this podcast we unpack the meanings of the terms used in the Fundraising Cycle.
In the study: 10 Steps to Improve Major Gift Fundraising, one of the key lessons learnt was that donor retention is more important than acquisition. Heather Joslyn goes on to explain in her article Cultivating Former Donors Helps Small Charities Raise Major Gifts how stewarding their big-gift donors pays off more than soliciting new prospects.Read More
In A Matter of Trust: A Case Study of the Children’s Hospital Trust’s Fundraising Success, one of Luise Driver’s key tips for improving donor communication is saying thank you: “Communicating your gratitude to donors promptly and appropriately is an essential ingredient for successful fundraising.”Read More