In A Matter of Trust: A Case Study of the Children’s Hospital Trust’s Fundraising Success,  one of Louise Driver’s key tips for improving donor communication is saying thank you: “Communicating your gratitude to donors promptly and appropriately is an essential ingredient for successful fundraising.”

Organisations should also consider holding ‘thank-you’ events where you can thank a number of donors one at a time. Whether it be a tea/lunch/talk which they are invited to, it’s an excellent way to specifically thank donors for their support and show them how their donation has been used. The Trust normally tries to secure sponsorship for these events to avoid this becoming a costly exercise.” – Louise Driver

REFERENCE

Research and writing: Chris Mitchell. Edited by Gillian Mitchell. A Matter of Trust: A Case Study of the Children’s Hospital Trust’s Fundraising Success.

AUTHOR: Louise Driver in A Matter of Trust: A Case Study of the Children’s Hospital Trust’s Fundraising Success