Social media work requires management, consistency and commitment. Read more about the impact of having a staff member dedicated to managing social media.
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The South African Non-profits and Social Media Survey offers useful insights about time spent on social media impacts on the the results of social media work. Click to read more.
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Do you have a budget for your social media work? Read more about the correlation between NPOs that have budget for social media and the impact it has on the success for each of their social media objectives.
Read MoreYour website is a public face of your organisation. It is important that it accurately represents who you are. Here are some guidelines to help you evaluate the effectiveness of your website.
Read MoreYour website is a public face of your organisation. It is important that it accurately represents who you are. Here are some questions to help you evaluate whether you have an effective website. TECHNICAL - Does your site load quickly? - Does your site read well on a mobile phone or tablet? - Have you tested the site on different computers and web browsers? - Do you use good tracking software, like Google Analytics, to draw stats on your website visitors? This is crucial to helping you understand how your website is being used. DESIGN- Is your logo and name clear to read? - Is there an accessible, easy-to-find tagline? - Are the colours and style in line with your organizational brand? - Are the images appropriate for your work? (NB: Avoid blurry, confusing cellphone photos at all costs!) HOMEPAGE- Can a visitor tell who you are and what you do in a few seconds? - Do you feature images of people? - Is the impact and/or context of your work easy to gauge? NAVIGATION- It is easy to find important content in the site? - Are the menu items clear and intuitive? CONTENT- Is your text written for the web, in clear, concise language, using bullet points and descriptive headlines? - How fresh is your content? Are the dates on your most recent posts less than a month...
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All your communications work should be done with the aim of achieving the overall objectives of your organisation. This article highlights the key considerations to make for a basic communications plan.
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