Advancement is not just a euphemism for fundraising – it’s about building, maintaining and improving support, skills and funds for your organisation or institution.

1. Advancement is the integrated programme that welds together communication, marketing, public liaison, external relations and fundraising into an engine that both drives and serves strategic thinking through an organisation or institution.

2. Advancement is responsible for developing understanding and support for all of the programmes and activities of an organisation or institution.

3. The goal of Advancement is to create a climate that positions your non-profit organisation or institution for donor investment.