Building Relationships Archives – ASK Inyathelo

Building Relationships

Building relationships is the golden thread running through an organisation’s work. Organisations are only as strong as the relationships they are able to cultivate and nurture. Understanding the case for support is critical to understanding and mapping who potential supporters are. Matching organisations’ case for support to prospective supporters’ case for giving – uncovering shared values and interests – underpins meaningful relationship building. We need to think about how we create awareness and interest in our work, how we build trust, and how we work towards mutual commitment.  In this section you’ll find resources on ways to bridge the gap between you and your stakeholders; building external relationships using traditional and social media; and various methods on creating awareness and interest in our work.

Building Relationships

A prospect does not give money immediately simply because they have read your documents and visited your project; effective relationships must be built in order to obtain support.

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