How do you make a potential donor aware that your organisation or institution exists?

Awareness is the first step in starting a relationship and because your organisation is making a difference, you should feel confident that you can make people aware of what you are doing.

Here are a few examples of how you can draw attention to your organisation:

  • Your publications – an annual report or brochure
  • The print media – letters to the newspaper about your NPO or press releases about your activities or achievements
  • Electronic media – approach your local community or radio station
  • Events – invite the media and the public to visit your NPO on an open day
  • Advertising – public service announcements on television or radio that can sometimes be secured at no charge
  • Meetings, marches and campaigns that highlight your issues
  • Direct messages with people like government officials, universities, faith-based groups, other NPOs, traditional leaders, community leaders and your beneficiaries
  • Appointing a spokesperson who will carry your message

media (2)


ASK Inyathelo Magic Cube
Shelagh Gastrow and Amanda Bloch.  Building Relationships with Potential Donors, Inyathelo’s Attracting Support kit for NPOs – ASK
Lizel Shepherd. What is Advancement? Presentation