The correlation is clear: the more time spent managing social media, the higher the level of reported success!

As the graph indicates, there are clear and direct rising levels of success when more time is spent on social media. The lowest levels of success are reported when the NPO spends less than 2 hours per week on social media, with an increase in reported success for 2 to 10 hours per week, a further increase for between 10 and 20 hours per week, and the highest reported levels of success occurring when the NPO invests between 20 and 40 hours per week managing social media.

A common complaint about social media is that it takes up too much time, particularly for NPO staff who are juggling multiple responsibilities. However, if the NPO intends to use social media to achieve particular objectives, it is clear from the data that investing adequate time is essential for it to be successful.

IMAGE: How time spent on social media impacts on fundraising, promoting events, communicating with clients, marketing/branding, community building/networking, curating useful news. Via South African Nonprofits and Social Media Survey 2015-2016 (pg.9).

Time spent on social media is just one out of a range of things affecting how effective your NPO’s social media is. Consider the following as well:


Extract from South African Nonprofits and Social Media Survey 2015-2016. Click here to download your free copy of the report.