Advancement positions an organisation to attract support through building, maintaining and improving support, skills and funds for an organisation, while engaging continually with the external environment.
INYATHELO DEFINES ADVANCEMENT AS:
“A systematic, integrated method of (and approach to) building and managing relationships and engaging with the external environment, towards increasing an institution’s support from its key outside constituents, including alumni, government policy makers, the media, members of the community, and philanthropic entities of all types.”
IN OTHER WORDS, ADVANCEMENT IS ABOUT:
- The organisational cohesion of institutions in terms of their planning, fundraising, marketing and communications, and relationship-building functions;
- The strategic use of specialised technical functions, including prospect research, relationship building, strategies, targeted proposal writing, and donor recognition;
- Strong and accountable institutional leadership and high-level leadership commitment to Advancement;
- The alignment of fundraising efforts with the strategic priorities and long-term development plans of the institution;
- A shift from a charitable paradigm to one of positioning for investment and attracting support;
- Ethical and professional standards for fundraising that hold the Advancement operation accountable both to the institution and to donors.
THE ADVANCEMENT ELEMENTS:
Reference: An Advancement Handbook: Tips and Tools for Resource Mobilisation from Inyathelo’s Advancement Perspective
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