An organisation must speak with one voice, giving a clear message to its stakeholders, its beneficiaries and donors about its purpose and objectives. Publicising your work through newspapers, magazines, radio, television, websites and the internet is key to building organisational visibility.

The following is a useful diagram on how to establish a social media plan that will help build organisational visibility as well as share the organisation’s voice:

social media plan


Mastering the Media, Sarah Nicklin (Inyathelo)  and Ruen Govinder (Interiority and the Non Profit Network), Inyathelo 2012 Autumn Academy Presentation