We learnt a few do’s and don’t from donors at our last “Inyathelo’s Donor Dragons’ Den” which we summarised into the following top 10 pitching don’ts:


  • deviate from your point: stay consistent; make sure your documents complement your presentation.
  • forget to make a specific ask: the point of the pitch is all about what donors can contribute to you.
  • be dishonest: if you don’t have the passion for your work we will know!
  • give a brochure presentation: you need to sell your story and make it personal.
  • pitch for the whole 10 million: break it down and give the opportunity for donors to offer segments of it.
  • beg: always remember you have something to give!
  • give us stats only: people can google the generic, but only you can tell them your story.
  • run out of time: respect your listeners’ time and share only what people need to know.
  • use jargon: not all people will understand what you consider “daily lingo”.
  • leave us hanging: donors want to know what the future could hold and how they can contribute to making it happen!

Read our Top 10 pitching do’s here

Author: Ruvimbo Gwatirisa; Inyathelo: The South African Institute for Advancement