In the study: 10 Steps to Improve Major Gift Fundraising, one of the key lessons learnt was that donor retention is more important than acquisition. Heather Joslyn goes on to explain in her article Cultivating Former Donors Helps Small Charities Raise Major Gifts how stewarding their big-gift donors pays off more than soliciting new prospects.
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In A Matter of Trust: A Case Study of the Children’s Hospital Trust’s Fundraising Success, one of Luise Driver’s key tips for improving donor communication is saying thank you: “Communicating your gratitude to donors promptly and appropriately is an essential ingredient for successful fundraising.”
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Building trust requires sincerity in personal relationships one has with prospects. We should aim for building long-term partnerships based on shared values, leading to commitment from donors.
Read MoreOnce you have done prospect research and built the relationship with the prospect, it is time to have a more formal meeting and explore their possible financial support for your organisation. The best way to do this is through a personal meeting.
Read MoreAsking for support from a donor can be done in a variety of ways. Your ask can come in the form of a proposal, a letter of appeal, an event or a personal meeting.
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