Understanding your donor pool
Here are some pointers to help in understanding your donor pool. The answers to these questions could help you to employ various strategies for effective stewardship.
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The six-point criteria to identifying potential donors
We don’t have to be distracted from our vision and mission by funding or partnering organisations; have a look at how this six-point criteria can assist us in identifying support for our work.
Read More5 questions to help you test your prospect information
It is essential that you are professional and respectful in showing that you have done your homework on a donor and the work they have supported before.
Read MoreSo, what is prospect research?
Prospect research is critical to the fundraising cycle. Have a listen as we define the term beyond just prospecting for donor funding.
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Prospecting for new donors while taking care of old ones
In the study: 10 Steps to Improve Major Gift Fundraising, one of the key lessons learnt was that donor retention is more important than acquisition. Heather Joslyn goes on to explain in her article Cultivating Former Donors Helps Small Charities Raise Major Gifts how stewarding their big-gift donors pays off more than soliciting new prospects.
Read MoreMapping your stakeholders
Who are the people you need to engage effectively in order to build relationships? Building relationships requires that you create awareness about your organisation, build trust, develop interest and effectively secure and nurture commitment.
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