Donors give to people they like and trust, and who represent well-managed organisations that inspire confidence! The COVID-19 pandemic, and the worldwide economic crisis that has followed, have put the financial livelihoods of...
Read MoreHere are some pointers to help in understanding your donor pool. The answers to these questions could help you to employ various strategies for effective stewardship.
Read MoreWe don’t have to be distracted from our vision and mission by funding or partnering organisations; have a look at how this six-point criteria can assist us in identifying support for our work.
Read MoreIt is essential that you are professional and respectful in showing that you have done your homework on a donor and the work they have supported before.
Read MoreProspect research is critical to the fundraising cycle. Have a listen as we define the term beyond just prospecting for donor funding.
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In the study: 10 Steps to Improve Major Gift Fundraising, one of the key lessons learnt was that donor retention is more important than acquisition. Heather Joslyn goes on to explain in her article Cultivating Former Donors Helps Small Charities Raise Major Gifts how stewarding their big-gift donors pays off more than soliciting new prospects.
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