Building Relationships
A prospect does not give money immediately simply because they have read your documents and visited your project; effective relationships must be built in order to obtain support.
Read More
Building Relationships
Building relationships is the golden thread running through an organisation’s work. Organisations are only as strong as the relationships they are able to cultivate and nurture. Understanding the case for support is critical to understanding and mapping who potential supporters are. Matching organisations’ case for support to prospective supporters’ case for giving – uncovering shared values and interests – underpins meaningful relationship building. We need to think about how we create awareness and interest in our work, how we build trust, and how we work towards mutual commitment.
In this section you’ll find resources on ways to bridge the gap between you and your stakeholders; building external relationships using traditional and social media; and various methods on creating awareness and interest in our work.
Understanding The Donor World
The COVID-19 pandemic has put the financial livelihoods of many NPOs in jeopardy, making it essential that their organisations are well-managed and they clearly understand which potential donors they can reach out to. Inyathelo...
Read MoreTips To Start A Past Pupils’ Association
With schools open after the summer break, this is an excellent time to set up a past pupils’ association (PPA). Inyathelo offers advice in a handy booklet prepared with the Western Cape Education Department that can be...
Read MoreMaintaining Donor Relationships
Non-profits face numerous funding challenges due to the pandemic, and it is vital to cultivate donor relationships. Inyathelo Operations Director Feryal Domingo discusses this topic with Samora Mangesi of Channel...
Read MoreCo-operating With NPOs The Key To Reaching Communities In Need
NON-profit organisation working at grass root have a vital bridging role to play between those who are delivering much-needed goods or services and the under-resourced communities they wish to assist. Ensuring donors can reach...
Read MoreBuilding Hope Through Horizontal Philanthropy
Traditional ‘vertical’ philanthropy ? giving by individuals and through foundations, government and organisations ? can have a transformative impact on society. Much can also be achieved through...
Read More6 Tactics for Increasing Donor Retention
A weak donor retention rate is an alarm bell, suggesting that your mission isn’t finding enough passionate supporters. Rachel Clemens writes gives tactics for improvement. Have a read!
Read More
Featured Videos