Generally when people speak about prospecting, and prospect research, they are speaking about prospecting for donors. Have a listen to this podcast where we expand on prospecting not just for donor funding, but for crucial relationships and support you’re wanting to build.
Suggested Resource:
This book by Cecilia Hogan titled “Prospect Research: A Primer for Growing Nonprofits” is one of our go-to resources on prospecting; it may be worth looking in to for an in depth understanding of this stage in your fundraising cycle.
