It is essential that you are professional and respectful in showing that you have done your homework on a donor and the work they have supported before.
Remember to test your prospect information against an ethics checklist:
- Is it public?
- Is it respectful?
- Is it accurate?
- Is it important to securing the gift?
- Is it important to donor cultivation?
Exercise adapted from page 42 in “Prospect Research: A Primer for Growing Nonprofits” by Cecilia Hogan (2008).
Suggested Resource:
This book
by Cecilia Hogan titled “Prospect Research: A Primer for Growing Nonprofits” is one of our go-to resources on prospecting; it may be worth looking in to for an in depth understanding of this stage in your fundraising cycle.
