It is only when there is some kind of relationship with a donor that a request for support is likely to succeed. The donor needs to feel confident that the organisation shares its values, that there is common ground in what both are trying to achieve, and that the organisation has the ability to deliver on it promises before it commits funding.

This guide looks at ways you can ensure your proposal is part of a wider process of relationship building, emphasises the importance of finding resonance with potential supporters, and gives tips on creating awareness about your organisation’s work.

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