The use of twitter is fast becoming one of the easiest ways to track donors, do our prospect research, and make our organisations’ aims and objectives known. Here are a few tips on the basics of how it works and why it is useful.

Samantha Fleming and Nicky Allen gave a presentation at the Inyathelo Autumn Academy for NPOs in May 2012 on the importance of using social networking within organisations as a tool to improve our organisations’ advocacy and visibility. Here is a basic summary of the presentation on what twitter is, and some definitions to help you to understand the terminology used on the social networking site.


Twitter is an information network – a micro-blogging platform. Millions of people, organisations, and businesses use it to discover and share new information.

twitter table


Samantha Fleming (

Nicky Allen (