The use of twitter is fast becoming one of the easiest ways to track donors, do our prospect research, and make our organisations’ aims and objectives known. Here are a few tips on the basics of how it works and why it is useful.
Samantha Fleming and Nicky Allen gave a presentation at the Inyathelo Autumn Academy for NPOs in May 2012 on the importance of using social networking within organisations as a tool to improve our organisations’ advocacy and visibility. Here is a basic summary of the presentation on what twitter is, and some definitions to help you to understand the terminology used on the social networking site.
WHAT IS TWITTER USEFUL FOR?
Twitter is an information network – a micro-blogging platform. Millions of people, organisations, and businesses use it to discover and share new information.
Samantha Fleming (www.twitter.com/afrosocialmedia)
Nicky Allen (www.twitter.com/nixiallen)