Demystifying the language of Advancement
Listen to us unpack the meanings of the terms used in the Fundraising Cycle; and watch this space for upcoming podcasts as we demystify the language of Advancement.
Read MoreTag: Prospect Research
What is prospect research?
Prospect research identifies, analyses, and recommends avenues of financial support so that the fundraising goals of a non-profit organisation can be realised.
Watch our video on Prospect Research:
Why should you research prospects and not just ask anyone?
When you do prospect research, you will be looking for more than just the names of people or companies. You are looking for donors who have a passion for your cause – the need you are meeting in the communities you work in.
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