Separating the strategic role from the management role is the most beneficial structure for organisational Advancement.
Many organisations believe that budgeting for Advancement means including fundraising costs to their budgets. Whilst fundraising does involve some additional funding for travel, for example, and often substantial start-up costs for an annual campaign focusing on individual giving, the most significant item in the budget that would support Advancement would be budget for an operations director or manager to take the pressure off the organisation’s leader and to provide for his/her time to undertake the critical elements of strategy and relationship building. Separating the strategic role from the management role is the most beneficial structure for organisational Advancement. A good leader who recognises the essence of his/her externally facing role will willingly relinquish control over the internal operations of the organisation. This involves a high level of trust in the operational director or manager and the relationship between the two needs to be transparent and aligned.
Author: Shelagh Gastrow , Executive Director – Inyathelo: The South African Institute for Advancement