A key question we should ask is whether we have the resources and human capacity to use social media within our organisations.

Using social media is an excellent way to ensure that your organisation is communicating with the rest of the sector. Although most online platforms are free to use, your organisation will have to consider the resources and the human capacity necessary to implement successful social media use.
Here are a few questions to ask ourselves when establishing whether or not we have the capacity to use social media in our organisations:

What is your content strategy for updating social media?


Who will update the content?


How frequently will you update content?


Do you have a content calendar?


How will you promote your social media sites to grow your online community?


How can you engage other members of your organisation to participate?


How will you monitor engagement and do you have targets?


Have you developed a policy indicating you will delete inappropriate comments?


What other support do you need to get started, and who will be instrumental in helping you?


Once you have come up with answers to the above questions, you can then choose the most appropriate social media for your organisational capacity and design a social media plan. This social media plan may be designed in line with your organisation’s Advancement plan.

Samantha Fleming (www.twitter.com/afrosocialmedia ) and Nicky Allen (www.twitter.com/nixiallen  )

“Mobile and Social Media, Getting Donor’s Attention.” Samantha Fleming and Nicky Allen, Inyathelo 2012 Autumn Academy Presentation