Facebook is a platform that is giving an incredible opportunity to non-profit organisations and higher education institutions to deepen and cultivate relationships with donors and beneficiaries. There are a few easy steps to follow in order to create a facebook page that works to your organisation or institution’s advantage.
Frank Barry, director of digital marketing at Blackbaud and blogger at npENGAGE, helps non-profits use the Internet for digital communication, social media, and fundraising. He comes up with the following steps on how create a facebook page that works:
Step 1:Make the most of your cover photo
Step 2: Spice up your “About” page
Step 3: Tell your story by filling in your history and milestones
Step 4: Set up a few apps
Step 5: Get the most out of your posts
Step 6: Pay attention to your fans
For more information on each of these steps, you may read the original article: Creating a facebook page that works.