Facebook is a platform that is giving an incredible opportunity to non-profit organisations and higher education institutions to deepen and cultivate relationships with donors and beneficiaries. There are a few easy steps to follow in order to create a facebook page that  works to your organisation or institution’s advantage.

Frank Barry, director of digital marketing at Blackbaud and blogger at npENGAGE, helps non-profits use the Internet for digital communication, social media, and fundraising. He comes up with the following steps on how create a facebook page that works:

Step 1:Make the most of your cover photo

Step 2: Spice up your “About” page

Step 3: Tell your story by filling in your history and milestones

Step 4: Set up a few apps

Step 5: Get the most out of your posts

Step 6: Pay attention to your fans

For more information on each of these steps, you may read the original article: Creating a facebook page that works.