Take a moment to unpack the terms content curation and content creation and find two easy ways to build your online audiences!


Content curation and content creation are two terms increasingly used and encouraged in the non-profit writing world. Online visibility matters because it allows your organisation to be known for what it stands for, what it does, and allows your reach to extend at the click of a button!

The mixture of the two gives you more visibility and as a bonus, makes the information you share more interesting and relevant. The ultimate WIN: you get to build your audiences.

Once you know what online platform you are comfortable using, and once you have ascertained that you have the capacity in your organisation – create, gather and share your content.