Author: ASK Inyathelo

Ten reasons for non-profits to communicate

Communication is essential. The work of non-profits is exceptionally demanding and often the communication is left for when someone has a free moment (a rare occurrence), or a funder requires information, or a journalist declares an interest. Communication is just too important to be prepared only on demand. Ten good reasons why non-profits should communicate are: 1. Information Every organisation needs to make known the work that they do, the communities with which they interact and the sectors in which they operate. 2. Advocacy Advocacy is not only about lobbying for a cause outside of the organisation but also for the organisation itself. The more people know about what an organisation does and achieves, the more likely they are to connect the organisation to programmes, causes and funding opportunities. 3. Marketing Marketing is aligned to information distribution and advocacy but is usually more focussed. It is a purposeful communicative strategy with a set of goals and outcomes. 4. Publicity A way to make sure that the right stories are broadcast through the most appropriate channels so that the organisation is recognised and understood by their target auidences. Publicity makes an organisation visible. 5. Engagement Members need to be kept informed and they need to be given an ongoing sense of belonging. A regular set of meaningful communications that keep members connected to the organisation can be very successful in keeping and growing the membership of an organisation. 6....

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HOT TOPIC: The State of Arts Funding in South Africa

Gabrielle Ritchie, Inyathelo’s former Programme Director, discusses the need to build our audiences. It is important to get individuals to value what we do and it is becoming increasingly important to look at individuals as sources of donor income and support.

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Ten key elements of your Case for Support

A Case for Support is a written statement of why a donor should support an organisation and, when effective, it is the foundation on which all communication is built. Despite there being no set template, here are ten core elements that make up every Case for Support.

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