Author: ASK Inyathelo

Ten thoughts on Advancement

“People give to people.  Networking connections, recommendations, introductions and references are extremely useful in finding prospects.” Shelagh Gastrow and Amanda Bloch, Identifying Potential Donors, Inyathelo’s Attracting Support Kit for NPOs – ASK “If you think that fundraising is easy, you are correct.  If you think that fundraising is difficult, you are also correct.” Eric Atmore, Associate Professor, Department of Social Development, University of Cape Town “What makes this country great is not the big men in politics, but the small people in philanthropy.” Professor Jonathan Jansen, Vice-Chancellor of the University of the Free State “We have not started living until we can rise above the narrow confines of our individual concerns to the broader concerns of all humanity.” Martin Luther King Jnr, clergyman, activist and prominent leader of the African-American Civil Rights Movement “A good record of effective Board leadership and organisational oversight goes far in cultivating a donor’s confidence in your organisation.” Gabrielle Ritchie, Inyathelo Programme Director “The first rule in finding new donors is, in fact, to do everything you can to extend the life of your existing donors.” Ken Burnett, Relationship Fundraising, Jossey Bass 2002 “Cultivating social media communities today so that they can bear fruit tomorrow is advancement in practice.” Ruendree Govinder, e-Communications Consultant and Director of Interiority Consulting “NPO governing structures are active agents in securing the future vibrancy and sustainability of the NPO...

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Ten reasons for non-profits to communicate

Communication is essential. The work of non-profits is exceptionally demanding and often the communication is left for when someone has a free moment (a rare occurrence), or a funder requires information, or a journalist declares an interest. Communication is just too important to be prepared only on demand. Ten good reasons why non-profits should communicate are: 1. Information Every organisation needs to make known the work that they do, the communities with which they interact and the sectors in which they operate. 2. Advocacy Advocacy is not only about lobbying for a cause outside of the organisation but also for the organisation itself. The more people know about what an organisation does and achieves, the more likely they are to connect the organisation to programmes, causes and funding opportunities. 3. Marketing Marketing is aligned to information distribution and advocacy but is usually more focussed. It is a purposeful communicative strategy with a set of goals and outcomes. 4. Publicity A way to make sure that the right stories are broadcast through the most appropriate channels so that the organisation is recognised and understood by their target auidences. Publicity makes an organisation visible. 5. Engagement Members need to be kept informed and they need to be given an ongoing sense of belonging. A regular set of meaningful communications that keep members connected to the organisation can be very successful in keeping and growing the membership of an organisation. 6....

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HOT TOPIC: The State of Arts Funding in South Africa

Gabrielle Ritchie, Inyathelo’s former Programme Director, discusses the need to build our audiences. It is important to get individuals to value what we do and it is becoming increasingly important to look at individuals as sources of donor income and support.

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Ten key elements of your Case for Support

A Case for Support is a written statement of why a donor should support an organisation and, when effective, it is the foundation on which all communication is built. Despite there being no set template, here are ten core elements that make up every Case for Support.

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